Cedar Hong Kong launches new digital version of Cathay Pacific's Discovery
11 MAY 2017
Cedar, the award-winning publisher of Cathay Pacific’s inflight media, has launched a new travel inspiration destination for the airline: a digital version of Discovery.
The new website will house the outstanding travel features, interviews and photography published monthly in Cathay Pacific’s Discovery and Cathay Dragon’s Silkroad. The website will also add exclusive features and content not available in print, including multimedia articles, video and audio.
Complementing the suite of inflight magazines that includes Discovery for Cathay Pacific passengers and Cathay Dragon’s Silkroad, the new Discovery website celebrates the joy of discovery, adhering to the same curator philosophy that is a signature for the airline’s titles. It also underlines Cathay Pacific’s commitment to providing passengers with inspirational travel content wherever they are in the world.
‘Cedar is delighted to be able to showcase its digital capabilities with this new website for Cathay Pacific, meaning users can now enjoy all the great content from Discovery and Silkroad on mobile and desktop,’ says Cedar managing director James Mastin.
‘We hope this site will become a go-to planning site for customers and will inspire future travel with Cathay Pacific and Cathay Dragon,’ says James Evans, General Manager Product at Cathay Pacific.
Featured articles will be housed in four main content categories: Hong Kong, Destinations, Interests, Our Stories. The Hong Kong category will focus on what to see and do in the city, including top restaurant reviews, upcoming events and festivals and spectacular photo essays of people, cultures and activities.
Destinations will look at the most inspirational places on the planet, from weekend breaks to week-long road trips. The Interests category will focus on activities, including walking and hiking, health and wellness, shopping and culture. Our Stories will include exclusive Cathay Pacific and Cathay Dragon content, such as behind-the-scenes features, aviation stories and articles highlighting the best entertainment available onboard that month.
In addition, the Discovery website offers a platform to feature multimedia content, including video interviews with celebrities to support print features. A video interview with Hong Kong pop star G.E.M. talking about her life as China’s biggest pop star is now live, while in June British musician Goldie will be featured exploring his adopted home of Phuket. More multimedia content will follow in future months.
The site is available in English and Traditional Chinese and is responsive to any internet-connected device. For more details on digital Discovery, contact digital editor James Durston at firstname.lastname@example.org.