Cedar launches digital lifestyle magazine Fashion Statement
27 MAY 2016
Fashion Statement is a new online magazine for Asia’s Hollywood glamour-inspired luxury retail destination, The Boulevard at Studio City, Macau. Following a successful tender in October 2015, Cedar Hong Kong was appointed by Taubman Asia, a subsidiary of US mall REIT, Taubman Centers Inc, as its exclusive content partner for the new digital fashion platform.
The appointment has seen Cedar commission and curate all content within the site, which is designed to showcase the unique, immersive retail experience at The Boulevard at Studio City; a leading component of the cinematic inspired entertainment and leisure resort destination, Studio City, Macau.
Fashion Statement is Asia’s new, go-to destination for the style-savvy shopper. Its unique mix of content includes celebrity interviews with style trailblazers such as supermodel Lu Yan; regular columns from a host of key opinion leaders and bloggers from Asia and beyond, including Cindiddy, Leaf Greener and The Marginalist; stunning fashion shoots; inspirational style insider videos from Cindiddy such as ‘one piece three ways’ and her pick of this season’s key pieces; beauty insider tips and how-tos; and, of course, exclusive products available only at The Boulevard at Studio City.
Appealing to both men and women, the mobile optimised site also covers a range of lifestyle topics beyond fashion, from entertainment to travel, design and culture.
First-time visitors to Fashion Statement are invited to sign up for regular content updates – which will also be created by Cedar – so they can stay on the pulse with the latest trends and looks.
Ms Peggy Suen, General Manager-Retail, The Boulevard at Studio City, Macau, Taubman Asia said, ‘Macau has a competitive retail landscape, and we are happy to differentiate our carefully curated mix of fashion-forward labels with Fashion Statement, which is designed to promote those labels, and to position ourselves as an influential voice on fashion and the top-of-mind luxury retail destination in Asia. Cedar Hong Kong is helping us achieve this through their extensive fashion industry know-how and on-point editorial, combined with beautiful imagery that will bring readers back to the site again and again.’
Hannah Saunders, Managing Partner, Cedar Hong Kong said, ‘Cedar Hong Kong is delighted to be the exclusive content partner on this ground-breaking new online magazine for The Boulevard at Studio City. To be able to leverage our contact book of fashion and lifestyle talent to create something totally fresh for an affluent – and influential – young Asian audience is a once-in-an-agency-lifetime opportunity.’
Taubman Asia is the newest client addition to the fast-growing Cedar Hong Kong portfolio. Cedar launched its 34-strong Hong Kong office in April 2015 when it was appointed to create all content for Cathay Pacific’s inflight portfolio, including the award-winning Discovery magazine and iPad edition.