The many faces of Cedar
Our commitment to creativity
Cedar is a global collective of digital marketers, consumer journalists, design experts, deep thinkers, commercial problem-solvers; obsessed by audiences and driven by creativity. Our people bring talent but also empathy; creating work that makes a difference – to people and their worlds, to brands and their bottom lines.
It’s what’s kept us at the top for 50 years.
Find out more about our services here.
The Cedar values
We’ve developed three core values to help deliver on our commitment to creativity for an agile marketing world:
Be bold. Marketing is a fight for attention – and attention must be earned. In a sea of sameness, we help brands stand out, not fit in.
Be real. At Cedar we bring talent, but also empathy. We’re right beside our clients teams and their audiences — because that’s where real connections happen.
Make a difference. We only care about all-round results, driving ROI across the right channels while also sparking a positive impact in people’s lives
A different kind of leadership
Our senior team has rich experience across the industry and beyond. But we strongly believe that our work and culture are enhanced by listening to voices from around the business.
The shadow board was launched to provide diversity of thought, impact and opportunities for development. Members work independently on projects to help grow the business and develop our culture. We also run a 360° mentoring programme so that all board members can learn from each other’s experiences and knowledge.
Who we work with
Our clients tell us there’s something different about working with Cedar – which is why we’ve been able to build long-term partnerships with brands like Cathay Pacific, Swire Properties and the Hong Kong Jockey Club.