At Cedar, we make it our business to understand brands inside out, combining audience insight, commercial data and creative thinking to deliver strategies that reach consumers in fresh, exciting ways. Our evidence-based approach, coupled with ruthless measurement, allows us to create content with cut-through.

Our creative team oversee the production of a world of moving image assets, from search-optimised brand videos to social-first cuts.

It’s a dark art: creating copy that audiences care about but that also ranks highly in search. From keyword research to SEO copywriting, our content teams are experts in crafting and optimising web content so you get the most bang for your buck.

We help brands monetise the customer journey, delivering innovative creative solutions that drive additional revenue. Our in-house media sales operation for British Airways is known for its pioneering work across print, digital, ambient and experiential media – from digital native content to transforming BA lounges into fashion runways.

With a rich heritage in print journalism and production, magazines are a part of Cedar’s heart. We launched the first-ever inflight magazine, High Life, for British Airways 50 years ago. We inspire travel, sports and luxury for brands such as Cathay Pacific and the Hong Kong Jockey Club. And across the globe, we have teams of writers, editors and designers producing print publications for Tesco, Eurostar, Iberia and Mandarin Oriental.

As trusted partners, we sometimes go beyond the realms of a traditional content marketing agency to create branding for our clients – for example, relaunching a global loyalty programme. We’ve produced new taglines, pillars and campaign messaging; creative and tone-of-voice guidelines and toolkits; content for web, email and app; plus launched live events, both physical and digital.