Pangyao.hk: Pangyao magazine
Pro-bono support for Hong Kong's Migrant Community
Lending a helping hand
As part of Cedar’s CSR activities, we offered to help Pangyao – a social platform for Hong Kong's migrant workers and ethnic minorities – to produce their first lifestyle magazine. The goal was to give them a relatable, engaging and aesthetically pleasing platform to share their stories and struggles, as well as their creativity. Because of their diverse experiences, the workers’ stories had diverse voices – our challenge was to give it a unified look and feel while remaining authentic to this diversity.
Creating a bold magazine
Pangyao is vibrant, colourful trilingual (English, Tagalog and Bahasa Indonesia) magazine that gives migrant workers a platform to express themselves, and also offers a trusted source of news and information. We crafted the first issue from the ground up – not only collecting, editing and designing a multitude of content, but essentially transforming it into a friendly, attractive lifestyle product. The bold colour scheme of fuchsia and teal with pops of yellow gives the magazine a cheerful, uplifting vibe, while celebrating the multitude of voices in the community.
Designed to engage
With a plethora of content to navigate – from an interview with the Consul-General of the Philippines in Hong Kong to a focus story on a leading Hong Kong NGO – our objective was to give Pangyao a cohesive look and feel, with simple, eye-catching visuals drawing the reader into the stories.