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Travel Bubble Hub | Cathay Pacific

Mixing service and inspiration to convert dreamers into travellers

Jumping on an opportunity

When Hong Kong and Singapore announced a travel bubble allowing quarantine-free travel between the two cities, we sprang into action to create content that would speak to how Cathay Pacific’s customers were searching for information and inspiration.

We sifted through vast amounts of complex documentation to simplify the many terms and conditions for prospective travel bubble passengers, turning everything into easily digestible guides and checklists. And we created and optimised inspirational lifestyle content specifically targeted to Hongkongers travelling to Singapore, and vice versa – giving even the most wary of travellers great reasons to book.

Hong Kong-Singapore Travel Bubble checklist

The results

Cathay Pacific’s air travel bubble hub topped monthly pageviews thanks to its blend of useful service content and inspirational travel – proof positive of just how effective content can be in keeping a brand top of mind.

Hong Kong-Singapore Travel Bubble things to do
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