The London Magazine
Embodying the voice of prime London property
The challenge
In the world of prime property, expertise is everything.
Which is why CLEA property agents wanted a premium content platform – something that would engage the capital’s affluent homeowners, position CLEA members as the voice of prime London property and, ultimately, win instructions for its members.
The solution
The London Magazine is a premium monthly title dedicated to pure property. Editorial excellence, outstanding design and exceptional photography work together to create standout in a crowded market.
To reach affluent homeowners, we arrange delivery of the magazine to handpicked postcodes.
And to build the title’s reputation, our rich social content on Instagram and digital content on The London Magazine website draw global audiences to the best in CLEA property debate and design.
The details
With a specialist property editor at the helm, The London Magazine commissions the best property writers to bring broadsheet standards of journalistic excellence to its content. Its editorial delivers much-needed authority and accuracy in a market of fluctuating fortunes. The content engage readers in debate with challenging topics both online and in print, revealing the heart and soul of prime London.
Covers, imagery and social content demonstrate supreme originality by using newsstand quality photographers, featuring real London properties for sale as shoot locations. The London Magazine’s web presence is also boosted by a lively and engaging Twitter feed and vibrant Instagram feed.
‘The London Magazine has become the go-to magazine for London property, just as London is the go-to city in the world. Cedar has done a magnificent job in reinventing and reinvigorating the title.’
The results
This is a content suite that never fails to impress.
In recent research, The London Magazine came top in a league table of responses to property advertising, beating broadsheet titles, rival magazines, even billboards and taxi advertising.
Its Twitter following has grown by 30% in the past year, and the Instagram content is often referenced in the industry for its exceptional photographic quality.
The creative team’s covers and imagery earned CMA nominations two years running in the Best Use of Photography category, and the editorial won Gold and Bronze medals at the LSL Property Journalism Awards in 2015 and 2016.
The London Magazine is the largest circulation property title in London, reaching over 72,698* influential London households, as well as top hotels and BA lounges.
*ABC circulation Jan-July 2016
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LSL Property Press Awards
Consumer Magazine Property Journalist of the Year 2016CLEA – The London MagazinePeter Bill won gold in the Consumer Magazine Property Journalist of the Year category and the judges commented that his articles were ‘deeply informed and deeply informative, pulling in a variety of reliable sources to make intelligent, well-reasoned arguments about topical subjects’.